The beginning of the concept of photography dates back to the 15th century. Leonardo Da Vinci's realization that the small hole in a dark room reflected the images outside the room led to the first known step in the history of photography. The term photography has survived to the present day with many works done by photographers during the Renaissance period. In the 19th and 20th centuries, high quality astigmatism lenses were used.

As a result, innovations and developments in the analog cameras and film industries have come to the present day. Professional photography is recognized as an art with its aesthetic aspect. Professional photo shoots are images taken with the aim of obtaining images to be placed in post-production or editing. It is the process of taking quality and creative photographs by using certain equipment and technical knowledge.

There are various types of photo shoots. These can include portrait, product, fashion, wedding, documentary or event photography. Professional photo shoots are about showing invisible details, focusing on the unknown with different perspectives.

Photography has an important place in marketing and promotion. It is of great importance to work with a professional team in order to improve the image of the brand and to convey the promotion of products and services to your target audiences. In this direction, as Design Can Gençer Digital Consultancy Company, we offer you full service with a professional team.

HOW IS PROFESSIONAL PHOTOGRAPHY DONE?

PLANNING: Before you start planning, you need to determine what kind of photo shoot you want. The subject, composition, background and lighting should be set. The equipment to be used and the location of the shoot should also be planned.

EQUIPMENT SELECTION: Equipment is chosen depending on the conditions and type. In general, professional DSLR or mirrorless cameras are preferred. Lens selection is also important for professional photography. While 50mm or 85mm prime lenses are preferred for portrait shots, wide-angle lenses are preferred for landscape shots. It may also be necessary to use auxiliary tools such as tripod, different filters and flash.

LIGHTING: Lighting in photography significantly affects the quality of the shot. Artificial light sources, natural light, diffusers or reflectors are used to provide the appropriate lighting method. Factors such as the intensity, hardness and direction of the light source need to be considered. Shadows and highlights are balanced.

COMPOSITION: Setting a good composition in professional photo shoots makes it visual, attractive and impressive. Importance should be given to the placement of the elements to be shot. By using composition techniques such as the rule of three, golden ratio or symmetry, your photo shoot is organized in a balanced way.

Exposure and sharpness: In photography, the correct exposure, the amount of light, must be captured correctly. Adjusting the exposure trio of shutter speed, ISO and aperture settings ensures that the exposure is correct. Sharpness ensures that the subject looks sharp and clear. Using autofocus or manual focusing options ensures a sharp image.

SHOT: Your shots are taken according to the determined plan. The subject is carefully surrounded, exposure and sharpness settings are checked. Our professional cameraman tries different frames to find the best angles. Experiments continue to be made by changing the special settings and mode of shooting during shooting.

WHAT ARE THE TYPES OF PROFESSIONAL PHOTOGRAPHY?

Black and white photography, color photography and digital photography come to the fore in professional photo shoots.

• BLACK AND WHITE PHOTOGRAPHY: In the past, all photographs taken were in black and white. This situation is called monochrome. Although almost everything is colored today, black and white photography maintains its place and importance. It is important in terms of giving a classic look and low cost.
• COLOR PHOTOGRAPHY Color photography is a type of photography that has been around since the mid-19th century. The first permanent color photograph was a photograph by physicist James Clerk Maxwell, based on the principle of three-color separation. This photograph was taken in 1861. It is a type of photography that has continued to develop until today.
• DIGITAL PHOTOGRAPHY: The first digital camera was built in 1975. Developed by Kodak engineer Steven Sasson and a group of technicians, the first color digital camera was introduced to the market in 1994 and Apple followed suit. Digital photography is the trend of today.

HOW CAN PROFESSIONAL PHOTO SHOOTS AFFECT YOUR SALES?

Uploading professionally taken product photos to your e-commerce site does much more than increase the prestige of your product and brand. Professional photography plays an important role in increasing the awareness of your brand and reaching the target audiences. It also strengthens the image of your organization. Well-taken photos help to increase your sharing and interaction.

It helps to strengthen your marketing strategies with an audience-oriented focus and keep your site traffic high. With the right marketing strategy planned for your brand, it helps to deliver your products/services to a wide audience. It gives your brand a professional perspective. Professional photography allows your potential customers and target audiences to see the images of your brand and products.

It plays an important role in increasing your brand awareness and customer satisfaction. The service your customers receive improves. Professional photography has an important place in the e-commerce sector. It helps you market your products with high quality on various platforms.

WHAT ARE THE MATERIALS NEEDED FOR A PHOTO SHOOT?

The materials required for a professional photo shoot are as follows;

• NARROW and WIDE ANGLE LENS: Another name for it is the lens. It determines the focal point of the subject. Wide-angle lenses; 35mm, 28mm, 21 and 24 mm have short focal lengths.

Wider and 15mm lenses are known as fisheye lenses. The wide-angle lens gives the effect of expanding the space and the depth of field is also wide. Wide-angle lenses are used for nature, landscape and all kinds of looks where the subject of space needs to be emphasized.

Zoom and narrow lenses are used for sporting events, portraits and to avoid unwanted images out of focus of the main subject. Narrow angle lenses narrow the space. With this lens, the subject to be photographed is in the foreground and the background is blurred.

• TRIPOD: The most necessary material for professional photography is a tripod, which is used as a stabilizer. The camera needs to be stabilized so that the shot of your subject is accurate and the hand of the person holding the camera does not shake. The tripod prevents errors caused by hand shake when the shutter speed is low. It is a must-have material for professional and night shooting.
• FLASHES Light is required for professional photo shoots to be of high quality and beautiful. In cases where the light is less than necessary, the flash in digital cameras is used.

Flashes are divided into external and internal. Internal flash is not often used because it places the light directly in the focus of the subject. External flash (overhead flash) is useful for adjusting the light, intensity and color of the photo. Flashes are used for night photography, when there is not much lighting in case of backlight and to prevent shadows.

• REFLECTOR Reflectors are used in exterior shots. To whatever extent the light needs to be reflected, the reflector ensures that the light is reflected in that direction. Reflectors with many colors are actively used in fashion, portrait and studio areas. Reflectors are used in many processes such as softening the shadow depending on their color, strengthening the skin color in portrait shots, reducing the intensity of light in harsh light and changing the color temperature.