WHAT IS YOUTUBE?

Youtube is an online video hosting platform. It is by far the most dynamic and popular video platform in the world, giving anyone the freedom to become a broadcaster and publish videos. In 2006, it merged with Google. It contains millions of videos ranging from video blogs to music videos, from educational videos to original videos. Videos are uploaded to Youtube directly by individuals. Youtube gives its users the freedom to upload, comment and share videos.

Your Youtube channel is your home page on Youtube. A personal Youtube Channel is available to everyone who joins as a member. After entering and confirming user information, the channel account name, personal information, general videos uploaded by the member and any user information entered by the member are shown.

You have the possibility to customize the background and color scheme of your Youtube channel.

WHAT IS THE PURPOSE OF YOUTUBE?

It is used for users to upload and share videos interactively. Millions of users around the world are attracted to YouTube, and the goals are largely achieved. Everyone is on YouTube for different motivations and purposes.

HOW TO CREATE A PERSONAL CHANNEL ON YOUTUBE?

You can view it without a Youtube account. However, if you plan to upload videos, comment or add playlists, you will need to create a Youtube channel.

To create a channel on Youtube;

  • Log in to Youtube with your Google account.
  • Try actions that require a channel, such as uploading videos
  • If you already have one, you need to create a channel.
  • Your details, including your account name and picture, need to be checked and confirmed.

HOW TO CREATE A BUSINESS CHANNEL ON YOUTUBE?

To open a new business channel;

  • Your Youtube account must be logged in,
  • Youtube channel changer page should be opened,
  • To open a new business channel, click on "create a new channel",
  • Enter the brand account name in the field provided and then click create.

WHAT KIND OF VIDEOS CAN BE UPLOADED TO YOUTUBE?

All types of videos can be uploaded to YouTube. Creators make YouTube videos ranging from personal vlogs to "how-to" videos, comedy options, travel and lifestyle laughs, and much more. However, YouTube has community guidelines for creators that prohibit the inclusion of videos that contain nudity, deceptive content, hate speech, violence or misinformation.

IN WHICH FORMAT CAN VIDEOS BE UPLOADED TO YOUTUBE?

Youtube does not accept all formats. Currently, only formats such as AVI, FLV, MP4, MOV, MPEG, WEBM, 3GPP are uploaded without any problems. For unsuitable video formats, it can be converted to the appropriate format with various converter programs.

WHAT ARE THE IMPORTANT ELEMENTS FOR A YOUTUBE CHANNEL?

There are 3 elements to be considered for a Youtube channel. These are

  • CHANNEL NAME: Your YouTube channel name should give your viewers an idea of what your channel is about. Your channel name can be the name of your business. It can reflect something you are aiming for. The process of choosing a YouTube channel name can be similar to the process of choosing your company name. Good brands are keen to brainstorm brand names to give their target audience an impression of their products and services. The same is true for a YouTube channel. If you are an existing business owner who has spent time building a buyer profile, you should have an idea of who your core audience will be and what they expect from your videos.
  • CHANNEL DESCRIPTION: The channel description, also known as the "about" section, helps the YouTube algorithm. The Youtube search crawler reads and indexes your business channel description, video titles, video descriptions and video tags to determine if the content is relevant to a viewer's search. Scanning the description of your YouTube channel helps to understand what it is about. In this way, Youtube prioritizes you by putting your videos in front of users who search using the terms specified in your description. It is important to fill your descriptions with keywords. Write an honest and understandable channel description that includes keywords and appeals to users. Writing about your unique value proposition to users is attention-grabbing. You can explain why users should watch the videos on your YouTube channel. It is important to write clearly about the value your target audience will get from watching your videos.
  • CHANNEL EMAIL When your YouTube channel reaches 10,000 subscribers, you may be contacted by brand or company sponsors to publish sponsored content. You can monetize your channel by publishing sponsored content. You can use your YouTube channel email to network with your target audiences and monetize potential brand deals. Make sure your email is specified so that your audience, sponsors and brands feel comfortable contacting you.

WHAT ARE OTHER IMPORTANT ELEMENTS FOR A YOUTUBE CHANNEL?

You can add the following items from the Youtube Studio "Customization" tab. These features are shown on your Youtube channel homepage. They are important for increasing your video views, gaining subscribers and visitors to your website/social media profiles.

  • CHANNEL LOGO: The Youtube channel logo appears next to each video in search results. You can use your business logo or a photo of your product as a logo.
  • VIDEO FILEGRAPH: A video watermark is the image that appears at the bottom right of your videos on Youtube. It is generally used to gain more subscribers for Youtube channel. It can be any selected image. In order to increase the click-through rate, the image that will attract the attention of users should be used.
  • WEBSITE and SOCIAL MEDIA LINKS: You can add links to your channel banner on your website and your accounts on social media platforms such as Instagram, Snapchat, Facebook and Pinterest. This helps your target audiences on YouTube to engage and connect with you.
  • CHANNEL PICTURE: Adding a channel image to your profile allows for branding. The ideal size for a Youtube channel image is 2560×1440 pixels. The area to be displayed on all devices is 1546×423 pixels. Care should be taken to ensure that all your texts, logos or visual focal points remain within this area.
  • CHANNEL TRAILER: Suppose you have a YouTube channel that covers a variety of topics. When YouTube users come across your channel, your video trailer gives them a brief idea of what your video content is about. Tell people who view your channel trailer to watch your other videos and subscribe to your channel so they don't miss out on new videos. It will help increase your subscriber count.