WHAT ARE GOOGLE MAPS?
Google Maps is a web mapping platform developed by Google. Google Maps offers satellite imagery, 360-degree panoramic views of streets, route planning, street maps and traffic conditions. According to Google's statistics, the mapping service is used by more than 1 billion people worldwide every month. From these statistics, Google Maps has a significant impact on traffic. Google Maps Advertising is an effective platform to benefit from traffic
WHAT ARE GOOGLE MAP ADS?
It is an advertising model that helps you stand out in searches made on Google Maps, the most widely used in the world. It allows your business to be found easily, especially in searches such as "dental clinics near me". Google Map ads cover desktop and mobile search results as well as phone searches.
HOW TO ADVERTISE ON GOOGLE MAPS?
The interaction power of Google maps with more than one billion monthly users is enormous. It is the preferred advertising method to take advantage of this interaction power. Advertising on Google maps is one of the most effective methods that can be used to increase the number of customers required for the realization of the financial goals of businesses in the long and short term.
To advertise;
1- Access your Google ADS account and click on the smart campaigns option from the campaign creation tab.
2- Select the smart campaign objective and indicate whether the calls or visits to your business are important.
3- In order to advertise on Google maps, you must have a Google My Business account. Otherwise, the advertising campaign model cannot be implemented. After obtaining a Google My Business account, Google My Business and Google ADS account are integrated.
4- Specify the location of your business.
5- The product/service you offer to the market is defined.
6- The category of your business, keywords and language to be used are determined
7- Advertisement text is created.
8- Phone numbers are added and verification is done.
9- Budget is determined.
10- After the steps are completed, the review is done and saved.
WHAT ARE THE BENEFITS OF ADVERTISING ON GOOGLE MAPS?
Google maps allows businesses to be viewed by users free of charge and placed on the search results page. In this way, conversion is gained from interaction. It is important for businesses that want to increase their awareness to register with Google Maps. With the registration of businesses to Google maps, it allows the existing consumer volume of businesses displayed on the results page of mapped searches to increase. Through Google Places offered by Google, pages of businesses can be organized, visual content can be added and information can be shared.
Existing and potential customers of businesses can share their experiences with the business by writing comments. Comments and evaluations made by customers are a powerful source of reference for users who do not have any information about the business. After registering to Google Maps, digital marketing strategies can be developed through Google maps ads. Sales volume can increase thanks to the organized advertising campaign.
Google Map ads, which is the most effective method for the business to achieve its long - medium - short term goals, enables it to gain traffic intensively and naturally through the mapping service used by millions of Google users every day. Google map advertising campaign is effective in digital advertising, which is the most important tool for you to compete with your competitors and achieve economic goals.
HOW TO SHOW LOCAL SEARCH NETWORK ADS ON GOOGLE MAPS?
Business owners use Google map ads as one of the effective methods to attract the attention of consumers and customers nearby. If your business is local and you want to be ahead of your competitors, you need to quickly reach and influence consumers who need the product or service you offer. Google map search ads allow you to achieve successful results in this direction.
The following steps are followed in the local search network on Google Maps;
1- Once Google ADS has accessed your account, we activate your location extensions.
2- After you log in to your business profile, your business profile is created first. If you have already logged in, your information is checked for accuracy. If you have information that needs to change, your information is updated.
3- Bidding is made after targeting a specified point. Place targeting is used to bid by location, we help you target users near your business.
4- After the keywords are optimized, the keywords that users locally query related to your ad campaign's location are determined.
Keyword optimization has a direct impact on the success of the advertising campaign. As a result, it is very important to add the right phrases in the process of determining your keywords.
Search ads on Google maps play an important role in evaluating the performance, status and efficiency of your business and learning whether your campaign will progress in line with your set goals. Your performance data is analyzed. Deficiencies are identified and strategies are determined to improve.
How Many Clicks Are Divided
The last step in advertising, the "click", is divided into three;
1) Clicks to Get Local Details: Clicks that are subject to users clicking on ads in the search results list for the purpose of expanding them are clicks to get location details.
2) Directions Clicks: These are the clicks when users click on your business to get directions.
3) Clicks and Call Clicks on Mobile Devices: These are the clicks made by users to call your business by phone.
4) Website Clicks: Users click on advertisements placed on the website.
Google maps, which has more than 1 billion users every month and has a high volume of interaction and traffic, is one of the most effective and practical methods to acquire customers, increase volume and protect your finances.
