WHAT IS REMARKETING?
Known as retargeting, this marketing method uses advertising campaigns that are personalized for users who have visited your website before. Visual ads are generally preferred. The purpose of remarketing is to reach users who are familiar with your brand or products and have a high chance of returning. Remarketing campaigns are done through both Google Ads and Facebook and Instagram ads.
When conversion-targeted campaigns are built with sales audiences in Google Ads, Facebook and Instagram marketing audiences, the probability of sales of your products increases. When creating sales-targeted campaigns, conversions must be established.
HOW TO DO REMARKETING?
Remarketing ensures that your digital marketing campaigns deliver good results. It gives your visitors a second chance to become your customers. This second chance is remarketing.
WHAT IS THE IMPORTANCE OF REMARKETING?
It is an important part of digital marketing. Most customers do not discover a new brand, may not choose some of its products and may not complete their purchase in the same session. Many potential customers take the time to evaluate a brand or product by visiting other sites online or reading user reviews before making a decision.
This reminds your customers of your brand and makes it top of mind when they decide to make a purchase. Using remarketing, display ads are shown on other apps and sites where your target audience spends time. Messages about discount promo codes or unique product features can be included to encourage customers to consider your brand.
Remarketing helps with brand awareness, loyalty and evaluation. For example, you have a company that sells tools for DIY projects. When a customer is looking at your market products, they read an educational article on your brand's website, but they are far from choosing a project and buying a tool. If your article is informative and useful at this point, your customers will have a positive impression of your brand.
Remarketing ads in other apps, websites or social media helps to remind your customers of your brand. We help your customers to revisit your website to read your articles. It is important to expand your target audiences and reach your potential future customers.
WHY IS REMARKETING NECESSARY?
It is an excellent method in terms of e-commerce when the ad time is well adjusted and the ideal number of impressions is determined. It is an application that can provide high profit margins due to its low cost rate. It is important for the target audiences who enter the website for shopping purposes, especially if they have not shopped, to remind them again afterwards, to buy the products remaining in the cart or to promote the products.
If target audiences have visited the site and have not shopped before, it can be used for new promotions. It is a useful application that campaigns can offer. It is the right method to provide continuity to your website and to redirect your customers who have purchased products from you.
Add to cart allows customers to simply select products without completing the purchase. There are billions of users around the world who leave the site after adding products to the cart. Some of these are due to shipping options, prices, and some because they bought similar products from different sites.
WHAT ARE THE CONSIDERATIONS IN REMARKETING?
For marketing advertisements in e-commerce forms, the target audience is first determined. Advertising strategies are then created. While planning the advertisement, it is analyzed how often the advertisements to be used will be shown and how much they will be presented.
- Advertising sizes are preferred.
- Care is taken in the selection of the visuals and they are made according to areas of interest.
- The frequency of ad display is adjusted. Plans are made within the advertising budget.
- Conversion codes are analyzed. Positive ads are identified and optimized.
Conversion Codes in Adwords Remarketing
- Login to the Google Adword panel.
- Shared booklets are selected.
- Click on the target audience tab.
- After the remarketing is set, the code offered by the system is received.
The code to be given is a remarketing code. The conversion code is added to the thank you pages and the cart. Remarketing codes that we add to the sections that use the cart or complete the shopping are added to the body part of the pages. In e-commerce systems, advertising and remarketing should be implemented easily and effectively.
Remarketing techniques to be applied afterwards are important for the success of the trade. Serving remarketing ads to users who have visited the site and have not shopped, completed purchases, users who have both visited and shopped before is important for the organic traffic and organic trade of the site.
The timing of ads and the number of impressions should be set optimally. Ads that appear immediately after users visit a site can bore them and discourage them from shopping.
WHAT ARE THE BENEFITS OF REMARKETING?
It is an important part of advertising strategies. Here are some of the ways it can benefit your brand;
- Evaluation and awareness among target audiences should be ensured.
- You need to remind your customers who have viewed your products to complete their purchases.
- Advertising materials and messages should be sent according to your target audiences' interests and shopping signals.
- Users should be enabled to move to the next stage of their customer journey.
- Encourage brand loyalty by establishing communication-interaction with your former customers.
REMARKETING IN GOOGLE ADWORDS
It is easy to implement and brings positive effects. In remarketing, ads are placed on Adwords. The given application code is added to the website. As a result, every user who visits e-commerce sites automatically continues to advertise and promote on the sites in the future.
Remarketing formulas work as follows; Cookie records site traffic on the computer. Cookies, which are characterized as cookies, record users who log in to websites in tiny files. The database mentioned by companies is essentially done automatically thanks to cookies. A record of users who log in to a website once is created.
Site visitors identified in the cookies file are advertised with remarketing ads for a specified period of time. The number of times the ad should be shown to users is determined.
To be able to launch Google ADS Remarketing campaigns;
- You must have a Google Analytics account,
- Google Analytics code must be attached to your website,
- Google Ads and Google Analytics must be connected,
- Google Ads Remarketing code must be attached to your website.
After these processes are completed, we create campaigns in Google Ads, select the target audiences created in Google Analytics from the target audience section and publish your Remarketing campaigns.
With Google Ads Remarketing ads, you have the opportunity to target all users who have visited your website up to 540 days ago.
REMARKETING ADVERTISING ON FACEBOOK and INSTAGRAM
The first step to create Remarketing campaigns on Facebook and Instagram is to create a specific number of target audiences for remarketing and add the Facebook Pixel code to your website.
As Design Can Gençer Digital Consulting Company, we ensure that you get results by using remarketing campaigns after the Facebook Pixel is added and a certain number of target audience is created.
Ads cannot be shown to 500-1000 people on Facebook. In order to reach a certain number of target audiences, you need to have target audiences of at least 20-30 thousand people. As a result of meeting these conditions, results start to be obtained from the advertising strategy. If a sufficient number of target audiences cannot be reached, your target audiences can be expanded by creating a Lookalike Audience.
If you want to show ads on Facebook and Instagram to users who have visited your website, you can use Google Analytics or Facebook Analytics to find out how many people have visited your website.
