WHAT ARE GOOGLE ADS?
It is an online advertising platform that enables the product or service offered to reach the target audience. It is a cost-per-click advertising platform. You need to pay every time a user or visitor clicks on the ad.
Marketing professionals trust the Google advertising platform because it allows them to reach more customers by showing users ads where they can find comparable and real information. Advertising in the domestic and international market allows target audiences to be reached at the right time with customizable features.
Google ADS allows ads to rank high. As a result of the determined keywords, the ads can be placed on the right or bottom of the search engine results page. The company needs to adjust their budgets by planning the ads to be given by the company, title, text and URL. The ad to be created in the desired region or country can be displayed. If you want your ads to appear more specific or if you want your target audience to see your ads easily, we enable you to advertise with good conversions by choosing factors such as gender and age range of the target audience through the advertising platform.
THE GOOGLE ADVERTISING PLATFORM IS DIVIDED INTO TWO;
1)Search Ads: It includes text ads on the search engine results page.
2) Display and Video Ads: Display ads can be shown on multiple websites such as Youtube and internet applications.
WHAT ARE GOOGLE SEARCH ENGINE ADS?
In line with the determined keywords, it ensures that the ads appear on the first page according to the organic results after the searches made. It is a system that works in the form of click-based payment. If the user does not click on the ad, they do not pay any fee.
There are reasons why search engines are more popular than television ads or online ads for reaching target audiences. For example, ads can be placed in local search queries to attract potential customers who are nearby. To ensure budget optimization, a limit can be set on the cost per ad click when creating a campaign.
WHAT ARE THE COMPONENTS OF SEARCH ENGINE ADVERTISING?
Users make it clear what they want with the words they enter to research or buy the product or service. At this point, search engine ads ensure that campaigns to the right target audience have good conversion results. People who will advertise online can bid on the keywords to be selected. Accordingly, the products and services to be included in the advertisements are presented to potential target audiences in the right way.
Search Engine Components:
- Title: The keyword should be included in the title. It should be remarkable and relevant to the subject. Due to the large font size, it is a factor that attracts attention.
- URL: As a result of users clicking on the advertisement, they are directed to the page with the address and have an idea about the landing page. The color is green. It is located at the bottom of the title.
- Description Text: It is an important area used to emphasize details about products or services and to persuade users to click on the advertisement.
In order for the ad campaign to convert well, it is important to use the components both together and in the right way. Potential customers who encounter a site that does not work after clicking will leave the site immediately. As a result, it also affects the budget spent. Therefore, the expert in the business Design Can Gençer Digital Consulting Company we help you to advertise to the right target audiences with good conversions. Without ignoring your SEO work, we ensure that your page to be opened before the campaign, before the site and after the click works smoothly. Remember that a well-prepared search engine advertising campaign allows you to reach your potential customers easily and you will get good conversion.
WHAT ARE THE BENEFITS OF SEARCH ENGINE ADVERTISING?
- Increases your brand awareness,
- It allows you to reach potential customers,
- It helps to increase visit traffic to your website in a short time,
- It allows you to communicate directly with your customers through different communication channels other than the internet,
- It helps you grow your trade volume and increase your profit rate.
HOW SHOULD KEYWORDS BE CHOSEN?
With the right choice of keywords, you think about your customers or users.
Use of negative keywords; In Google Ads, it is very important which words you will be displayed with as well as which words you will not be displayed with.
Keywords must be used in Google ads. Through the keyword tool, which can be used easily and free of charge, keywords that your target audiences frequently use can be selected. We help you with the keyword tool offered by Google for free. In this way, new keywords can be easily created. Negative keywords can also be accessed in the same way.
HOW DOES SEARCH ENGINE ADVERTISING WORK?
An auction or bidding system is used for keywords related to products and services. It should be noted that clicks and bids are different. For example, bidding 100tl for the selected keyword does not mean that every click will be charged 100tl. In which areas your ads will be displayed is determined by the selection of keywords. Detailed research is absolutely necessary for the selection of appropriate keywords. Using keywords without research can cause your target audience to escape. The correct selection of keywords can reduce your cost and increase your ad ranking.
While highly targeted keywords and cost-per-click bidding are important, Quality Score (SERP) ranking is also important.
HOW IS THE QUALITY SCORE IN SEARCH ENGINE ADVERTISING DETERMINED?
The quality score is usually based on user experience, expected click-through rate and the relevance of the ad. If the ad is irrelevant to the query users are searching for, your quality score will be low. If users don't have a good experience after visiting your website, your quality score will be low. The click-through rate Google expects your ad to receive is the expected click-through rate. If you provide a good experience to the users who visit your website, you will optimize your Quality Score. It is very important that your site is fast. The content of the ad texts used will increase your click-through rate if they are attention-grabbing, relevant, contain CTR texts, and use keywords.
WHAT IS THE IMPORTANCE OF GOOGLE SEARCH AD COPY?
Google search ads, where there is a lot of competition, as Design Can Gençer Digital Consulting Company, we use your ad extensions professionally and help you to be one step ahead of your competitors. There is a certain character limit when preparing the texts to be used in advertising. We take care that the ad texts to be used are effective and that the content to explain your target audience, your product and your discounts is used. Click-to-call feature, countdown feature to your campaign, phone number and price information are also added to your ads.
WHAT IS AD RANKING IN SEARCH ENGINE ADVERTISING?
Companies are in great demand for search engine advertising, which is popular day by day.
The ad ranking in advertising activities determines whether the generated ad can be shown in search results. Elements in the process of calculating this score;
- Amount of the offer
- Expected Click Through Rate
- Relevance of the ad
- Landing page experience
- Ad ranking thresholds set by the Search Engine
- User location, device, time of search, attributes of the terms used in the search
- Other ads shown on the page
WHAT ARE THE ADVANTAGES OF SEARCH ENGINE ADVERTISING?
We enable you to get in front of potential customers who want to buy services and products with search engine advertising. As a result, conversions are fast and you make a profit. We help you increase the awareness of your brand and the memorability of the target audience through search engine advertising.
