WHAT IS BANNER?
Banners are images prepared for promotional and advertising purposes and placed inside websites.
Placing your advertisement image designed for you on the website that you think hosts your target customer audience for a certain fee is a type of advertisement made through banner advertising. As a result, users entering the site see your ads. When users click on the ad image, your website opens on the screen. The fee to be paid is determined according to the agreed fixed click fee or the instantly changing auction offer.
Banners are designed together with the logo, enrich the website with its visuals, attract the attention and attention of the visiting users and direct them to the target site. Banners are not text-based. They are image-based and are a popular form of website advertising. Banners, which make your website visually striking, can be a fixed image or can be used dynamically in motion.
The banner, which is important in corporate communication, is located under the title section of the website, usually used together with the logo. Its importance in brand image stems from this positioning of banner banners. The purpose of a banner ad is to promote the brand or to get users to visit the advertiser's website.
HOW DOES A BANNER WORK?
Banners in front of physical stores attract attention and make you want to enter the store. They indicate that there is a big discount on certain products, that there are campaigns or that they have a new product that arouses your curiosity. Banner ads are often designed to have the same effect on digital platforms.
WHAT ARE BANNER SIZES?
One of the things to consider when creating banners for visual advertising is what size to use. Banner size has a great impact on advertising performance. You can increase the effectiveness with the right choice.
- Half Page Ad Banner (300×600): It is a widely used banner size. Although it was added to Google Adwords later, it has become one of the most preferred sizes. Compared to other banner ads, the space it provides is wider. HALF PAGE BANNER has more expressive power and is easier to design. You can use half-page banners horizontally or vertically.
- Inline Rectangle Banner (300×250): It is one of the most well-known and widely used sizes. The inline rectangle banner area is compatible with most mobile devices and websites.
- Leaderboard Banner (725×90): Yatay Banner olarak da bilinen leaderboard bannerlar, küresel kullanım envanterlerinde %25 gibi orana sahiptir. En eski reklam banner boyutlarındandır. Google Görsel Reklam ağında, reklamınız için tatmin edici alanı sağlar.
- Bilboard Banner (970×250): The billboard banner, which can be used as a digital billboard, is generally used in website headlines or in advertising areas known as masthead. Youtube banners are masthead ad space designed in billboard banner sizes.
- Wide Vertical Banner/Skyscraper Banner (160×600): These banner ads are placed vertically. Sometimes they can be rendered narrower (120×600) but the most commonly used size is (160×600). They are placed on the sidebar of the website.
WHAT ARE STANDARD WEB BANNER SIZES?
468X60 160X600 180X150
728X90 120X600 125X125
336X280 120X240 120X90
300X250 240X400 120X60
250X250 234X60 88X31
WHAT TO CONSIDER FOR AN EFFECTIVE BANNER AD?
- Moving Forward in Line with Brand Identity
- Meeting Target Audience Expectations
- Directing Customer Actions
- Providing Accurate Information
- Use of Quality Visuals
- Presenting a Simple Appearance
- Use of Appropriate Fonts
1-Protecting Brand Value: Creating brand value and acting accordingly is one of the fundamental elements of advertising. Brand value is ensured by the use of symbols representing the brand and the slogans used. In order to meet the expectations of your target audience and create the right banner, it is necessary to know what the target audience wants. It is necessary to prepare content that meets the requests. By empathizing, it is possible to ensure that the target audience interacts or shops through the banner.
2-Directing Customer Actions: Since banner ads are intended to change the focus of users, it is necessary to try to direct actions. In order for this guidance to be appropriate; call-to-action banner messages such as don't miss out, buy, use a discount code, etc. are used. Especially short-term campaigns and discounts are effective at this point.
3-Giving Accurate Information: The accuracy of statements is one of the most important points that affect user orientation. False information is more effective than the accuracy of the statement. With the right information, you can see people's interest in a few times. But if false information is given, if users realize that you are wrong, there is no going back.
4-Use of Quality Visuals: Visual elements are one of the most effective devices of digital media. If it is of poor quality, it has a direct negative effect. For this reason, the images to be used in the content should be used with up-to-date methods up to decoupage designs. Images should be presented in high quality.
5-Presenting a Simple Appearance: Simplicity in banner ads provides a more professional and reliable stance. Exaggerated use of colors or very dark images should be avoided. It is more effective to use options that are close to the colors of the brand.
6-Using an appropriate font: It is very effective that the texts on the advertisement are readable and have familiar fonts. Unreadable fonts pose a problem in conveying messages to users.
WHAT ARE THE STAGES OF CREATING A BANNER AD?
-Target Audience Analysis: The audience targeted to be reached by the advertisements should be determined. Determining the target audience will be very effective in reaching the advertisement to the right address.
-Determining the Product or Service Subject to Advertising: You have the opportunity to target direct product/service promotion as well as direct branding. In this way, determining the products / services that may be subject to advertising is one of the first things to be done. The message is determined through the element that will be the subject of the advertisement.
-Determination of the Action to be Guided: It should be determined for which action the link to be given in the advertisements should be directed. With this redirection, it is determined that it can be for page membership or product purchase.
-Content Design: This is the most important stage of banner creation, the content of the ad is designed. At this stage, text writing, image selection and placement of the ad are designed.
-Determine the area where the ad will be displayed: After the ad design is done, it is determined where the banner should be placed on the screen and on which pages it will be displayed. The movements of the target audience should be determined appropriately and the ad is marketed with the right tags.
-Publishing Banner: The final step is the publication of the ad. The ad functions in front of the user.
-Outcome Analysis: It is necessary to see how effective the banner is and evaluate the interactions to be used in subsequent ads. As a result, the effect of the ad on sales is more clearly seen.
CONSIDERATIONS FOR CREATING ENGAGING BANNER ADS
It is very important to create banners that attract attention and increase efficiency with banners.
- Attract Attention When creating a banner ad, it should not be forgotten that visual work is done. Designs should be eye-catching. Expression is at the forefront as much as visuality. The language of address should be striking and effective.
- Maintain Integrity: You should not forget that the advertisement prepared for your website is your communication language. Emphasis should be placed on reflecting your corporate identity or brand image. The language of address should not be separate from the language of communication you have established with customers. When choosing colors for the banner area, care should be taken to have tones and visuals suitable for your logo. Attention is paid to font type and size.
- Be Clear You need to think of banners like signboards. You have a narrow and limited space. Complex banner designs should definitely be avoided. Clear and memorable messages are preferred. The emphasis should not be distracted and the marketing message should be as simple as possible.
