WHAT IS A BILLBOARD?
Billboard is an outdoor advertising model. They are large-sized boards that are exhibited with visuals and various advertising content in areas where the target audiences to be reached are dense and have the power to easily influence people. With the advertising elements, size and designs it contains, it ensures that the messages desired to be given about the company and the product in appropriate places reach in a short way. In this type of advertising that requires a special design approach, as Design Can Gençer Digital Consultancy Company, we carefully prepare your designs for you.
WHAT IS BANNER ADVERTISING?
Poster is a visual advertising model that is first used in public places to announce or advertise a service, product, organization or campaign to the masses. It is widely used to announce campaigns, promotions and events.
Creative designs and engaging banners are essential to capture the attention of the masses. Banners are among the effective and frequently preferred methods such as billboards. As Design Can Gençer Digital Consultancy Company, we ensure that your work is catchy as well as interesting.
WHAT IS A BILLBOARD ADVERTISEMENT?
Billboard advertisements are the most effective tool for brand, business and product promotion in the shortest way. The billboard advertisement, which is designed with thought, is displayed on a billboard billboard rented at a good location where many audiences can be reached, allowing the targeted audience to be fully reached. When it comes to billboard billboards, huge billboards come to mind. Billboard banners prepared on the boards located in suitable locations of the city are placed.
When renting a billboard, care should be taken to choose locations with heavy vehicle and pedestrian traffic. Since the billboard will be seen from far and close distances, its design needs to be done appropriately. Because the information to be obtained by the person who will read the writings from a distance and the person who will read them from a close distance should be almost the same. Considering vehicle traffic, it is not recommended to use phone numbers on banners.
WHAT IS A DIGITAL BILLBOARD?
Digital billboards are designs that make it possible to reach the target audience instantly. Designs are produced according to the target audience and the product / service to be advertised. Digital billboard billboard is one of the outdoor advertising types that deliver the desired advertisement to the target audience. Digital billboards are best known as changing moving billboards.
In general, digital billboards reach the target audience more easily in areas with high pedestrian traffic such as airports, terminals and train stations. But recently, billboards with square code readers are among the most effective advertising tools. The reasons why digital billboards are more preferred are that they have vibrant colors, are mobile and remarkable.
WHAT IS A BANNER BILLBOARD?
Banner billboards have a hangable size. Although the standard poster billboard size used in Turkey is 3.5X2M, larger billboard advertisements are also used. Mega boards are large-sized designs and are usually used outside the city. Mega billboards are known as stop advertisements and usually measure 118.5X174.5cm. These banners can be found on ferries, train stations, subway stops and municipal bus stops.
WHAT ARE THE TYPES OF BILLBOARD?
Billboards, which vary according to the purpose of use and the sector, should be focused on the types that will take them to the target audience in a short and easy way. For example, if a business provides the service at night, illuminated billboards can be preferred.
The most used billboard types:
1-Poster Billboard
2-Illuminated Billboard
3-Menu Billboard
4-Standing and Illuminated Poster Billboard
5-Snowboard Interlocking Billboard
6-Light Box
7-Water Tank Screw
8-Curved
9-Snaplight
10-Convex Light Box
11-Notice Board
WHAT ARE THE TYPES OF BANNERS?
Generally, glossy coated papers are used in posters, coated papers are preferred between 250 gr and 350 gr. The poster is prepared according to the amount of information to be given. Depending on this, different sizes are preferred. 35X50 cm 50X70 cm 70X100 cm posters are among the most preferred poster types. Poster printing is prepared in different sizes according to the places to be applied. While single-sided printing is generally used, double-sided printing is done according to the application type and location. After the printed banners, matte or glossy cellophane can be made on it.
WHAT ARE THE ADVANTAGES OF BILLBOARD ADS?
- Reach the target audience in a short time
- Increases brand awareness
- An effective method in outdoor advertising
- Billboard ads offer 24/7 service to the advertiser
- It is public, it cannot be ignored, it cannot be bypassed and it cannot be changed on the fly.
WHAT SHOULD A POSTER DESIGN LOOK LIKE?
Posters are designed to convey the message they carry quickly and to be instantly recognizable and interesting.
- The poster must be perceptible at first glance. The message should be fast, striking, emotional and stimulating.
- The words to be used should be short, understandable and interesting. The message should be action-oriented.
- Original visuals should be used and the number of words should be reduced.
- In typography and design, unnecessary details should be avoided and the emphasis should be on what is desired to be emphasized.
- The image used should be a single one, and multiple images should not be used. The use of unnecessary visuals causes the target audience to deviate from the focus of attention.
- Care is taken to ensure that the typography is large and simple so that it can be read from at least ten (10) meters away.
- The visual should be brought to the foreground and there should be color contrast for the background.
WHAT SHOULD A POSTER HAVE?
Your products and services, professionally taken photos of your company, company information, striking slogan, campaigns and details, information that can support general promotion and sales can be included. It is important for the banner to be remarkable, for the target audience to examine and be interested at first sight.
WHAT YOU NEED TO KNOW ABOUT BILLBOARD ADS
–The positioning of billboard advertising is in direct proportion to the advertising strategy. Billboard agencies offer the most suitable locations for the advertising strategy.
– Using concise, short and clear text content is important for billboard advertising.
–Slogans with large font sizes are effective for promoting events, products and services.
–In order to attract the attention and perception of the target audience, it is important that slogans are colorful, attention-grabbing and humorous.
-The factors of environmental factors should be taken into consideration in billboard poster designs.
-The history of billboards, one of the outdoor advertising models, dates back to the history of the advertising sector.
