WHAT IS CATALOG DESIGN?

Brands or institutions often use catalogs to promote themselves. Catalogs are designs consisting of visuals and texts that we produce so that your customers can have information about your products, products, brand or portfolio. At the same time, it helps you to gain a permanent place in people's minds, to be recognized correctly and well, to achieve the desired image, so a good catalog design should be preferred. Catalog design, which presents the services provided by your brand in detail, is an information and advertising tool. Catalog design is the name given to the process of preparing and editing texts and finally publishing them.

When designing a catalog, attention should be paid to the colors to be used, the products shown, the fonts in the catalog, harmony and visual integrity. For companies that cannot spare time for editing, preparing a catalog index, sending it to print and making adjustments to the content leads to cost loss. For this reason, we serve you as Design Can Gençer Company, which is an expert in its business in order not to waste time.

WHAT SHOULD CATALOG DESIGN LOOK LIKE?

We carefully prepare to reflect your brand identity in a complete way to attract the attention of the customer.

  • Catalog Layout and Size: We can prepare large multi-page catalogs in the form of magazines where large designs can appear, and we can create hand-sized catalogs that everyone can easily carry. The most important thing to consider is that your catalog should have a design layout. The message you want to give is given in an organized order and in accordance with the concept. People who receive the catalog should be able to make a connection as they turn the pages, they should be able to find something of their own.
  • Placing Images and Texts in Appropriate Format: The feature of catalogs is to impress customers with visuals. We make visual selection professionally in catalog design and create concepts suitable for your brand. The target audience should be well known and the details they like should be taken into consideration. After special images are selected, they are placed in the catalog with a composition suitable for these images.

Apart from this, the texts to support the visuals should be well adjusted. Catalogs consisting only of visuals fail to convey the message they want to convey and therefore fall behind in attracting the attention of customers. Our aim is to successfully support visuals with a harmonious and strong text. We add all images and texts to the catalogs in appropriate sizes and in appropriate sections. A stylish, interesting catalog will definitely serve its purpose.

  • Colors and Brand Identity: The colors used when creating a concept during catalog design are important. For example, the color red, expectation and enthusiasm. The color green reflects calmness, while the color blue evokes trust and freedom. Brand identity should be adhered to when creating colors, visuals and composition. Analyze the target audience well and use slogans that reflect the brand identity. We help you create harmonious and close concepts for your products to be adopted by the target audience. As a result, while representing your brand identity, it is ensured that the catalogs are successful by establishing a close relationship with your customers.

WHY IS CATALOG DESIGN NEEDED?

Catalog designs with detailed descriptions and technical data meet the need comprehensively in a different way from brochures. In terms of products and services, the catalog can be sorted according to the products / services offered by the company. In this way, the products / services of the companies are found in a single catalog design. It provides important benefits to companies to reach potential customers and increase business volume.

WHAT SHOULD BE IN THE CATALOG?

Catalog designs should be compatible with corporate identity. Corporate catalogs are at the forefront. When the catalog is catchy, it is necessary to make sure that it is understandable and easy to understand when it makes associations to people, that it has quality visual use, and that it represents the brand correctly. We take care to include comparative differences, usage information and technical information of the products / services offered.

The designs we work with quality visuals have had positive effects on sales. Designs with popular simple designs and rich content have provided very positive transformations in the promotion of brands. As a result, it creates a bond between the brand and the customer, causing it to remain in their memories.

WHAT ARE THE STAGES OF CATALOG DESIGN?

–Catalog Cover Design

–Catalog in Design

–Preparation of Written Content and Visuals for the Catalog

–Catalog Internal Assembly and Compilation

–Determination of Catalog Related Functions

–Catalog Features in Design

–Catalog Design Management

–Catalog Preparation for Printing

WHAT ARE THE THINGS TO CONSIDER IN CATALOG DESIGN?

The Customer's Interest is Attracted by the Titles You Give to Your Content: The headings in the catalog are chosen to draw the reader's attention wherever you want to draw it. Intriguing titles help ensure that the area is not overlooked. Being honest is the only way to attract attention. Care is taken to reassure readers. Being bold and including attractive offers aims to stay in the minds of customers.

Be Different from Your Competitors: Different ways are followed to gather the attention you want to attract. We add a different perspective to your designs and help you be creative.

Photographs taken from a professional angle are used: For customers to buy your product, photos taken from the right angle in the right light are important as they show professionalism. A product that does not look right will not make a good impression.

Exaggeration in your design: Including a minimum of things that are relevant to your brand in your catalog will be boring for those who peruse it. If the design is complicated, it loses interest. The appearance should be simple.

Highlighting Your Most Profitable Product: It is important that the product you make the most profit from is in your catalog, not the one that sells the most. It is important to put the profitable products in the corners that will catch the customers' eyes the most.

There must be a practical order: It is important that your contact information is practical in the form of website, phone, address and ordering methods instead of being crowded.

WHAT ARE THE IMPORTANT POINTS IN CATALOG DESIGN?

Catalog design, the results that will emerge when it is done create an impact in this context. When it comes to marketing, the catalog is a powerful tool for promoting products / services. It is important to make designs that will adapt to the situation. If the design is not designed correctly, the results that may arise may not meet expectations.

If the catalog performance is designed correctly, the effect will be in the right proportion. It is very important to design the catalog that will appeal to the target audience. If the target audience is young, details, words, images, colors and other details that will appeal to young people should be used. If your target audience does not appeal to a specific age group, we help you benefit from multiple design options as a result.

The format, number of pages and what the target audience can think of the catalog should be adjusted correctly. Color and image selection is of course very important in terms of design. Using high quality images and choosing royalty-free images for products/services are among the most important parts. If photographs will be included in the catalog, we pay attention to the use of photographs that belong entirely to the brand. With these stages, we help you successfully reflect the desired results in catalog design.

WHAT ARE THE TYPES OF CATALOGS?

  • Business Catalogs
  • Sales Catalogs
  • Marketing Catalogs
  • Education Catalogs
  • Promotional Products Catalogs

WHAT DOES ONLINE CATALOG MEAN IN CATALOG DESIGN?

Displaying the catalog in PDF format that we have designed in the viewer is called E-Catalog or Online Catalog. By sharing only the link without the need for an e-mail attachment, you can both prevent your e-mails from falling into the spam folder and allow users to view your catalog comfortably. At the same time, it is the preferred choice of most companies because there is no printing cost. Online catalog can be preferred both institutionally and individually.

WHAT ARE THE ADVANTAGES OF THE ONLINE CATALOG?

  • Important for institutionalization
  • It is cost-effective compared to printed catalogs. You can use it both in print and online
  • Offers a platform for every purpose
  • You can change all kinds of content as you wish. You have the opportunity to show it on online platforms.
  • Sending by e-mail is only possible by sharing links.
  • Anyone who enters your website will have the opportunity to see and review the online catalog.