WHAT IS LOGO DESIGN?

Logo design are visuals created from digitally designed figures, images, visuals and various shapes for the institution, organization or personal formation. Logo; It plays an important role in terms of creating a corporate identity that reflects company characteristics, structure and image.

Logo design can also be done in digital media in the form of charcoal. Emblems that cannot be designed alone must be Logotype integrated. There must be something it represents. The intertwined use of logo and emblem is called logo design work.

The more memorable and special your logo design is, the more your brand or products stand out from your competitors.

WHAT IS THE DIFFERENCE BETWEEN LOGO and AMBLEM?

The most important difference between logo and emblem; logo design consists only of converting text and text into different shapes, while the emblem consists of numbers, letters, lines and symbols that can be used in their entirety, including the logo. The logo stands out with its visual design, while the emblem stands out with its memorability.

WHAT IS A LOGOTYPE?

It means designing a brand name as a logo. The name of the brand or institution is visualized and integrity is ensured. It provides convenience for newly established businesses or brands to disseminate the name in the public and integrate it with the brand identity.

It is important to come up with creative ideas using the brand name in the logotype. If the logotype is not directly related to the products/services offered by the brand, it may not be effective enough to ensure recognition or integrity.

WHAT IS THE PURPOSE OF LOGO DESIGN?

It helps branding of the product, service, person or business. Logo design work is of great importance at this point. It is your emblem that first attracts attention on your website, cards, social media accounts. It is necessary to ensure that people who see the emblem feel trust at first sight.

You will need logo design in website designs, catalogs, brochure designs, inventories such as signboards, business cards and advertising campaigns. For this reason, your first priority is to have logo design and corporate identity work that you can use in all kinds of areas. This initiative constitutes the first step of your branding.

WHERE and HOW SHOULD A LOGO BE USED?

1) On business cards: Designed with a professionally crafted logo, the business card successfully represents your brand and you, while promoting your brand in event environments such as meetings and conferences, while playing an important role in terms of your prestige.

2) Web Pages: After the logo design is completed, one of the most important steps to exist in the digital world is to have a web page. The fastest way to spread the product / service or brand offered is to ensure its presence in online environments. The interest created allows the brand presented with the logo in all areas of online environments to gain great recognition in a short time.

3) Packaging: The fonts and colors used in the products offered by the brand should provide integrity with the brand's corporate identity. The most important factor in its design is the logo. The presence of the manufacturing brand in the packaging will create recognition and reliability, as well as help it become stylish and harmonious in packaging design. In some cases where the product will be ahead of the brand, the logo on the product contributes to the development of the brand and brings benefits to the organization in the marketing phase.

4) Online Documents: Using the website in a clear and understandable way in all areas of online presence such as social media covers, emails, adwords ads, etc. increases the familiarity and trust of business partners and customers with the brand.

5) Events: Logo; Printed materials such as posters, brochures and stands used in event areas are also advertising tools. Logos, which are used to attract the target audience by providing sufficient and short information about the brand, make the brand visible with its competitive advantage in crowded environments.

6)Other Areas: It is the right marketing strategy to use the logo for all products/services owned by the brand in digital or printed media or wherever it has a presence.

WHAT SHOULD BE CONSIDERED IN LOGO DESIGN?

Since your brand will be the face of your products and services, your logo should be designed taking into account the image of your institution or organization.

And we are Design Can Gençer Digital Consulting Company we have determined what should be considered in an interesting and impressive logo design that shows the vision of your brand.

  • In order for the logo to be easily identified with the brand, simple fonts and minimal visuals should be used in the designs. The elements used should appeal to the corporate identity and image.
  • Colors should be in harmony for a simple logo design. Maximum 3 colors should be used in the logo. Complexity and exaggeration should be avoided. Using catchy symbols in the logo is effective in creating a proper image.
  • It is important that fonts are readable. Fonts that reflect the vision, mission and identity of the brand should be preferred. In this way, the message to be given to the target audience can be conveyed more clearly and clearly.
  • The logo should not evoke any other institution or organization. Care should be taken not to use connotative logos that can seriously damage the corporate image. The fonts and images used in your logo must be original and appeal to your target audience.
  • Dimensions are very important in the design of logos. Since the designed logos will be used in digital environments, banners, signboards or billboards, the resolution settings are adjusted taking into account the platforms to be used.

LOGO DESIGN PROCESS

  • It should be determined why the logo is needed: The first impression desired to be created for the brand is the logo, which is the only element that represents the brand at the moment when customers first see the logo design, which is the starting point, and the first impressions about the brand are formed. The presence of the logo in the sectoral competitive environment is a great advantage.
  • Completion of Brand Identity: First of all, after the brand identity is fully determined, it is necessary to proceed to the logo design phase. If the brand identity is well explained, it allows for increased originality and creativity during logo design, creating a unique identity and allowing the brand to stand out.
  • Finding the Inspiration or Starting Point for Design: Finding a starting point is the most difficult part of logo design. After the discussion and analysis is completed by combining different ideas and integrating them with the wishes of the target audience, certain ideas for logo design can be collected.
  • Competitor Analysis: The paths followed by rival companies are reviewed not only in logo design but also in every product and at every stage from the establishment of the company. Successes and failures are analyzed.
  • Determination of Design Style: Logos appeal to different audiences by creating different meanings with their drawing styles. Considering the identity of the brand is important for determining the style in design.
  • Finding the Right Logo Type: Appropriate logo forms such as logotype, abstract, emblem, monogram are selected. Integrity with the brand is ensured.
  • Color Selection: Each color has different meanings. Each sector has its own color scale and going beyond the colors that should be used does not always have bad results. A logo that does not meet the color criteria but has a creative and different design can be successful. The design can be completed by considering the emotional and sectoral meanings of colors or by using appropriate colors for the brand. In addition to the main colors to be used in the logo, the complementary colors determined in the corporate identity should not contradict the integrity of the brand.
  • Font Identification: The strategy is determined by choosing from the basic font categories with main titles such as Serif, Sans, Serif, Script, Display. Then auxiliary fonts are determined.
  • Identification of Design: After the logo design is prepared as a draft, the logo design is completed after the brand or customer-specific details are added as a result of the exchange of information with the customer.
  • Combination of Design with Trademark: The logo basis of the brand is created after the completion of the logo design, after determining the shapes suitable for digital and printed form.