WHAT ARE FACEBOOK REELS?

Facebook first introduced the Reels feature in 2021 and launched it in February 2022. Facebook Reels are short videos shared on the Facebook platform, similar to Instagram Reels and TikTok. Offering many of the features found in Instagram Reels, content creators, influencers and marketers can post 60-second videos with music, effects and viral audio clips. Anyone can create Reels, but it was marketed as an additional way for content creators and influencers to engage with new audiences and reach targets.

First introduced on Instagram, Reels offers bonus payments to content creators based on performance.

PRODUCING VIDEO CONTENT FOR FACEBOOK

For brands or businesses marketing on Facebook, video is the best content format. It is very good for users who personalize businesses, produce mobile content, provide experience, and react emotionally and strongly. Producing videos on Facebook is a type of content that is liked more than other types of content and increases the time spent on the application. In the report published by Facebook, of the users surveyed stated that they will consume more Facebook videos in the future.

The number of content prepared in video format is increasing every day on Facebook. As a result, businesses will need to produce more video content in the future. Businesses that want to use all the advantages offered by video content to achieve their marketing goals need an expert team to create effective Facebook video content. In this regard, Design Can Gençer Digital Consulting Company as we provide service to you.

In order to stay ahead of competitors, it is important to benchmark your video performance against the market and identify your strengths and weaknesses.

HOW ARE REELS MADE ON FACEBOOK?

Video Editing: Similar to Instagram Reels and TikTok, multiple clips can be combined into one Reels within the app.

Music and Sound Library: You can add music from Facebook's library and use sounds created by other users.

Length A reels video can be up to 60 seconds long.

Speed: The playback speed of your video can be slowed down by a factor of 1 or sped up by a factor of 3 from its original speed.

Effects Filters can be added to your video by examining the effects offered by Facebook. Some are created by Facebook, while others are made by users.

Timer You can record your Reels hands-free using in-app countdown timers.

Green Screen To apply a background from the camera roll, use the green screen effect from the effects library.

In terms of features, Facebook Reels is similar to other video platforms. The difference is their audience.

TikTok and Instagram Reels are mostly preferred by younger audiences. Fcaebook Reels are generally preferred by older users.

Brands should change their approach according to target audiences. Instagram focuses on aesthetics, while TikTok is mostly about freedom. Facebook reels is new compared to other platforms, so it is not clear what the audience is looking for. However, there is a strong place in the middle.

WHAT SHOULD BE CONSIDERED IN SOCIAL MEDIA CONTENT PRODUCTION?

There are a few points to consider before producing content on social media.

KNOWING THE TARGET AUDIENCE: Before starting content production, it is necessary to know the target audience. We need to know their demographic characteristics, behaviors, needs and interests. From the information we obtain, we need to tailor the content to the expectations of the target audience.

EFFECTIVE TITLE and DESCRIPTIONS: Descriptions and titles need to be effective for the content to attract attention. A good title increases the click-through of the content.

VISUAL and AUDIO QUALITY: If you want to produce visual content, high quality and interesting visuals should be used. If you want to produce audio content, attention is paid to sound quality. Quality content easily attracts the attention of listeners or viewers.

SHORT and SUMMARY CONTENT: Social media platforms are generally used for fast consumption. It is important at this point that your content is concise and to the point. Communication should be fast and effective to attract users' attention.

DIVERSITY: Diversity of content types is important. By using different formats such as visuals, text, audio, video, we ensure that you can offer your target audience different visual and content experiences.

FUN and VALUE: Your content should be fun. It is important to make your audience feel that it adds value. Entertaining content allows you to get more engagement from your target audience.

REGULAR POSTS: Regular content sharing keeps your followers and viewers connected with you. We create a calendar for content production and share your posts consistently.

INTERACTION and MONITORING: Responding to comments, likes and shares on your shared content increases your engagement. In addition, monitoring and analyzing the performance of your content will help you know which content is getting more engagement from audiences.

BRAND IDENTITY: Your content should be in line with the identity of your company or brand. It should reflect what your company or brand stands for, such as logo, colors, language and style.

INNOVATIVISM: Since social media is a constantly changing environment, it is very important to produce innovative and new content ideas. We keep your content up-to-date for you by keeping up with fashion and trends.