Traffic Attraction Ads

If you want your business to take place in the digital world, you need to drive traffic to your website. The more traffic your business website has, the more it allows you to grow in the digital world. The more users visit your business website, the more purchases will be made. In your digital marketing efforts to ensure the right traffic flow Design Can Gençer Digital Consulting Company we help you to increase your traffic.

What are the Methods to Increase Traffic on a Website?

Methods to increase traffic on the website are divided into two.

  • Attracting New Customers
  • Customer Retention

Attract New Customers: Contacting users who have not visited your website before (such as Instagram, Facebook and Youtube ads)

Customer Retention: It is to offer the product or service that users who visit your website are looking for and make them come back again.

MAKING YOUR CONTENT VALUABLE

If your content is valuable and rich, users who visit will return to you again and again.

  • Keywords: The right keywords need to be chosen for your customers to enter the content.
  • Title Hierarchy: Titles are determined in order of importance. Your titles are taken care of and attention should be paid to be remarkable.
  • Visual and Video: Visuality is striking for people, so images and videos should be added.

YOUR SITE IS COMPATIBLE WITH DEVICES

In the compatibility problem, which is frequently encountered on phones, the photos are not fully visible, the text is shifted or not fully readable, causing customers not to visit the site again. It is important that all potential devices are compatible with your site.

 

USING CDN FOR WEBSITE SPEED

Google attaches great importance to customer satisfaction. In order to get to the top, attention should be paid to the speed of the site. One of the best ways to increase speed is CDN. Users who visit your website will help you shorten the distance by sending it from the nearest server and will reach the content immediately.

MODERATION OF OLD CONTENT

New content needs to be written in order to attract new visitors. Editing your old content, if any, is an effective way to increase your website traffic. Search engine robots always visit websites with new content. Every time your old content is updated, your page is marked for re-visiting. Search engines will notice this and re-score your page's ranking according to its update. In order to achieve faster results, old content that drives traffic to your website needs to be updated.

  • Spelling errors are detected and corrected.
  • Broken links are fixed, linked to new sources.
  • New images, videos or infographics are added.
  • Update your old information and improve content accuracy.

SEARCH ENGINE OPTIMIZATION (SEO) STUDIES

SEO work is a very effective method to increase your website traffic. Optimizing your website for SEO makes your site compatible for visitors and search engines. Well-evaluated SEO helps your website to attract traffic and rank high in search engine results pages. When searches related to your industry are made on the search engine, your website's top ranking will attract the target audience to your website, while increasing your potential and strengthening your presence in the digital world.

Keyword research is a simple way to start optimizing your website. The result of how much users search for certain keywords should be obtained. Focusing on SEO efforts and taking the right steps will increase the awareness of your business and ensure that you rank high in search engines in organic terms and stand out in terms of your credibility.

THINGS TO DO TO IMPROVE SEO;

  • Title Tags: We ensure that keywords are included in the title.
  • Meta Descriptions: They are short descriptions of web pages displayed in SERPs. As with title tags, they contain keywords. It is necessary for users and search engines to understand what your page is about.
  • Header Tags: We make your content easy to read by using header tags.
  • Subtitles for visuals: Used on the internet to describe images. It allows search engine robots to understand images. Screen reading tools are used for visually impaired users.

ATTRACTING TRAFFIC WITH SOCIAL MEDIA

Social media platforms are powerful tools used to drive traffic to your website. Using them effectively helps to increase the number of users visiting your website. It is important that your content is easy to share. Users like to share the content they find on the internet with their close circle. It would not be right to expect users to share the content created, it needs to reach new audiences and be active. Each time new content is uploaded, it should be shared on social networks.

  • Adding Images: Users click more on visually striking articles.
  • Tag Usage: Users searching for the keyword used in the tags will reach your content more easily.
  • Choosing the Right Site: Each social media network has different target audiences. While adults mostly use Facebook, young people prefer to use Instagram and X platform.

FACEBOOK ADS

One of the best ways to attract traffic through social media is Facebook Ads. When advertising costs are considered, the fact that Facebook is more affordable than search engines is among the preferred methods for businesses. Since Facebook, like other social media platforms, costs per click, we make your plans based on these.

TRAFFIC ON YOUTUBE

By producing videos on Youtube, you can expand your target audience, promote your business and offer your website to users who watch the video. Youtube is among the most used platforms.

It is important to reach the target audience and get potential customers. Analyzes can be made on Youtube, it helps you improve your business by learning whether your customers are satisfied or not and their needs.

DRIVING TRAFFIC THROUGH BACKLINKING

We help you drive traffic to your business website with your links that will be placed on other sites.

DRIVING TRAFFIC THROUGH INSTAGRAM STORY

It is both cost-effective and effective to advertise to your target audience. By organizing the advertisements correctly, the traffic of your website is increased.

DRIVING TRAFFIC WITH GOOGLE DISPLAY ADS

If you want to grow and develop your business website, you first need to attract potential customers to your website by generating traffic. Among the effective methods, Google Display Ads can attract the attention of your potential target audience with ads that appear while watching videos and reading news on the internet. When Google ads are used correctly, their conversions are quite good. Since the Google display ad type is cost-effective, it can be used to arouse interest in attracting traffic to the website.

DRIVING TRAFFIC WITH EMAIL MARKETING

E-mail is still an effective marketing method today. If your target audience consists of small and valuable people, activating them via e-mail is an effective marketing method. Placing blog sections in the e-mails to be sent weekly helps to promote your content via e-mail.