CONTENT PRODUCTION ON INSTAGRAM 

There are many techniques to produce remarkable and quality content on Instagram. It is necessary to have information about your Instagram account, its audience, interests and the content you interact with. Analyzing your profile correctly ensures that your content is created correctly.

WHAT ARE THE STEPS TO FOLLOW FOR CONTENT PRODUCTION ON INSTAGRAM?

  • IDENTIFYING THE TARGET AUDIENCE: First of all, it is necessary to determine for whom you produce your content. It is necessary to have information about the demographic characteristics, behaviors and interests of your target audience. Content is prepared in accordance with the expectations of the target audience.
  • SELECTION OF CONTENT TYPE: Which of the different types of content - video, visual, text or audio - will help you better communicate with your target audience.
  • TOPIC SELECTION: It is important to identify interesting and appropriate topics for content production. It is necessary to choose topics that will be suitable for the purpose of your brand and the interests of your target audience.
  • CONTENT PLANNING: Plans are created on which days and times your content should be shared. This plan ensures consistent and regular content sharing of your content.
  • CONTENT CREATION: According to the type of content selected, processes such as visual design, video shooting, audio recording and text writing are carried out.
  • attention-grabbing titles and explanations: By using descriptions, titles and tags that support your content, the attention of the target audience is drawn.
  • VISUAL and AUDIO AESTHETICS: If visual content is to be produced, visuals should be used in accordance with design and aesthetic principles. If audio content is to be used, importance is given to quality sound recording and arrangements.
  • INTERACTION and RESPONSE: Responding to comments, likes or shares on shared content increases the interaction of your business. For this Design Can Gençer Digital Consulting Company we manage your social media and increase your interactions.
  • MONITORING and ANALYSIS: It is important to monitor the performance of the content created and understand which content is effective for the target audience. We analyze your interaction statistics with social media analysis tools and help you develop your content strategies.

Content production is a process that requires effort, and it is necessary to keep your content strategy constantly updated, to interact with your target audience, and to produce content in accordance with the needs and interests of your target audience.

WHAT ARE THE TECHNIQUES FOR PRODUCING CONTENT ON INSTAGRAM?

There are many techniques to produce remarkable and quality content on Instagram. It is necessary to have information about your Instagram account, its audience, interests and the content you interact with. Analyzing your profile correctly ensures that your content is created correctly.

Content generation techniques include;

  • GETTING TO KNOW YOUR FOLLOWERS: The first priority for content planning in Instagram is to recognize your target audience. If content is created without analyzing your followers correctly, there is a possibility that your efforts may be wasted. For this reason, it is necessary to determine what your target audience likes and what they follow. If content plans are made according to your target audience, your interaction rate will increase.
  • DETERMINATION OF VISUAL THEME: An order should be created during the content production phase in Instagram. It is important to have order in both its design and sharing process. Creating a visual theme on your Instagram profile increases the interaction of your page. Profiles with order are remarkable. A visually successful Instagram account increases the power of interaction. Design Can Gençer Digital Consulting Company we provide services for your business to have a stronger Instagram account.
  • CONTENT IDEAS ABOUT YOUR BRAND and PRODUCT: In your business profile, your products can be used by developing content ideas on Instagram. We can create different content by promoting your products. In addition, content ideas can be created based on customer experiences or product reviews. With such posts, you will have the opportunity to promote your products. In this way, brand awareness and reliability are increased. Producing content that prioritizes your business helps you stand out among the pages of competing companies. Explaining your business clearly to your target audiences causes your conversions to be positive. Target audiences are more interested in brands that are sincere and genuine. Add this sincerity and sincerity to your business page. Design Can Gençer Digital Consulting Company as a service provider.
  • VISUAL IDEAS: We accelerate the production of content on your Instagram account by planning visual plans for you in advance. We design the content ideas of your business in a planned way. In this way, visual works are prepared so that your account will be more special and organized. We make visual works for your Instagram account in a way that will be special for every day. There are factors to be considered in the images prepared for use in the content of your business. One of them is the quality of the images. High quality images should be used. The use of low-quality images can lower the reputation of your business account. The other is the relevance of the images used. The images shared and the theme of the page should be compatible. For this reason, the relevance of the images is important.
  • VIDEO IDEAS We know that videos shared on Instagram receive more interaction. For this reason, video sharing should be given importance. Content such as Reels or IGTV increases the efficiency of your business account. The results from videos are higher than visuals. What should be considered in videos is that they should not be boring. Fluent and remarkable videos need to be shared. In this way, your interaction rate increases and the masses who follow you can watch your videos to the end. Shared videos should be shared again in your stories so that users who have not seen your video in their feed can see it. As the number of views of your video increases, it increases your discovery. As a result, your business account will be in front of more users.
  • PLANNING OF CONTENT TOPICS: The planned work of Instagram content productions ensures that your page achieves efficient results. Planned work ensures that you are prepared for special days. Since content production will be made every day for your business page, there is no need to make a last minute decision about what to share. The fact that the content is planned in advance provides convenience in terms of creating an organized theme on your page. Plans can be made weekly or monthly. While making your plans according to the calendar, care is taken not to skip special days. The plans made should be updated regularly. Otherwise, users who follow you may get bored of seeing the same content and as a result, the interaction rate of your page may decrease.
  • STORY TELLING: Your content shared on Instagram does not consist of images or videos. The texts to be written under your posts are at least as important as images and videos. Your page should have a story. It should not be passed over with simple sentences. You should talk about the story in your content and convey something to your followers or potential users. It can attract attention with informative, interesting or entertaining articles. Most users on Instagram interact according to the posts. Stories to be told on your brand or business page strengthen your content and increase your interaction. Sincerity and honesty are important in the stories to be told.
  • APPEAL TO EMOTIONS: Social media is not just about sharing. Such platforms have become a place where users share their happiness or problems. It is also a platform where world-wide events are discussed. In this area, it is important to share the same feelings and language with users. It is important to be sensitive to sensitive situations. In this way, you show users that you support your page and that you have the same sensitive feelings. For more professional work, we serve you as Design Can Gençer Digital Consulting Company.