PROFESSIONAL VIDEO SHOOTING

Create a professional and stylish video to impress your audience Design Can Gençer Digital Consulting Company it's easier with a professional look. If you want to achieve a professional look, you need to be more interested in the techniques than the tools.

WHAT ARE PROFESSIONAL VIDEO SHOOTING TECHNIQUES?

HOW TO MAKE VIDEOS LOOK PROFESSIONAL?

ABUNDANT USE OF LIGHT: Lighting makes a noticeable difference to the quality of professionally shot video. For this reason, lighting is among our priorities during video shooting. If not enough light is used, the video will look amateur, no matter how good it is. The reason is due to insufficient or bad lighting during video shooting.

The sun is one of the best natural light sources for video. If shooting in natural light, it is best to shoot in the morning or evening when the light is soft. Midday light can cast harsh shadows on subjects, which is why morning or evening is more efficient when using natural light. If you need to shoot in the middle of the day, it is better to shoot in a shady area or on a cloudy day for soft light.

If the shoot is indoors, it is important where to place the types of light to be used. Windows are sources of natural light. If necessary, one or two large lamps can be used to reflect the desired type of light.

Before setting up the light source, it is necessary to determine the effects that need to be done in the video.

It makes shadows in videos look very possible, dramatic. Drama can be distracting in professionally shot videos. Less use of shadows creates a clear and open environment, which is often better for marketing and business videos.

If the video requires the use of flat light, light sources are added and balanced on both sides of the camera. These can be placed just in front of or behind the camera.

CLEAN BACKGROUND USE: You need to be conscious of the backgrounds you use for filming. Cluttered or distracting backgrounds look unprofessional. The easy way to get a professional look for video is to use a single color background.
Sheets, walls or large background paper are good options. Your subject should be a few meters away from the ground to avoid casting shadows. It is a good idea to shoot a video in a professional environment.

There should be no reflective surface or window in the background of the environment where the video will be shot. In the reflection, the camera may be visible. The presence of a light source such as a window in the background of the shooting area makes it look shadowy and dark.

HOW TO USE A GOOD VIDEO EDITING PROGRAM: Video editing programs help edit the raw footage. Among the professional options is Adobe Premiere Pro.

Things to consider when editing video;

Ability to add text to video
Ability to crop videos
Scene transitions
Change the aspect ratio
Ability to make filters and coatings
Library of stock audios and videos

KEEPING THE REGULATION SIMPLE: Experimenting with different effects in video editing can produce fun results. Clean and simple editing creates a professional image.

Things to consider during the editing phase;

Removal of background noise and use of noise cancellation,
Use of lighting where necessary,
Eliminating unnecessary pauses and quiet moments,
Adding transitions and background music.

When making scene transitions in professionally shot videos, it is necessary to skip when there is movement in both parts.

AVOIDANCE OF TIRESOME IMAGES: Shaky footage makes videos look like home movies. It is difficult to hold the camera steadily in the hand. Using a tripod or placing it on a stable surface helps to make video shoots more professional.

Once the camera is set up, do not move unless necessary. Being in motion while shooting video reduces the professional appearance. When the perspective needs to be changed, it is more appropriate to move from one shot to another shot instead of moving the camera.

If, despite all caution, the video footage is shaky, video stabilization programs can be used to correct the shaking. Some camera models have built-in stabilization during shooting. It helps to reduce, slow down and make shaking less pronounced in video footage.

RULE OF THIRDS: The most basic principle of film positions is the one-third position. Imagine a 3 by 3 grid is placed over the area where the video is being shot. Instead of placing the subject in the center of the shot, the subject is placed on one of the lines of the grid. The points where the lines intersect are strong focus areas. Important elements of the video are placed in the center. It is not necessary to apply the rule of thirds consistently.

SHOOTING FROM VARIOUS ANGLES: Switching from one angle to another during video shooting is a simple and good way to create a layer of visual interest in professionally shot videos. It is important to shoot from different angles in promotional videos, satisfaction videos, shots for your company. B-roll should be shot for each video, so that you have the chance to use it later. Shifting the perspectives by at least 45 degrees when changing perspectives and small proportional changes in perspective do not create the intended effect.

PRE-PLANNING OF VIDEOS: Poor technique is not the only factor that makes video shoots look amateurish. Lack of planning can also lead to customers getting bored with your finished product. Time should be allocated for detailed planning of the video to be shot before production begins. This planning ensures that the quality of your content and the quality of the footage is good.

The purpose of each video needs to be defined. In video shooting techniques, after determining the target audience, it is necessary to ensure that the video speaks specifically to the audience.

Once the goals of the videos are set, a storyboard is created and a script is written. The sections that are not working are overwritten. Keeping the videos short and tight prevents viewers from getting bored.

As Design Can Gençer Digital Consultancy Company, we ensure that your videos look professional and creative video shootings.

CAMERA SHOOTING and SHOOTING RULES

Camera shootings should be carried out with professional perspectives and within the framework of certain rules. The first of the rules to be adopted in video shooting is the watch first and then shoot rule.

It is an important advantage to go to the locations where a company seminar, promotional film, clip or event will be shot in advance and make a discovery. In this way, the necessary lights, sound materials and camera angles can be determined and any errors that may occur in the shooting can be recognized in advance.

CAMERAMAN FACTOR

Since camera shooting is used in different events, a professional team is required for all of the shootings to be done successfully. As Design Can Gençer Digital Consulting Company, we offer you professionalism. The team that can shoot in accordance with the desired budget and time frame with quality and correct equipment in advertising, clip shooting or a meeting is important for the success of the camera shooting.

The budget for a camera shoot depends on the type of event. An experienced videographer can take the project to new heights. Special day or corporate event shoots can be more affordable than a music video or commercial shoot. Since visuality is at the forefront, the cost is higher during shooting and editing.

7 IMPORTANT ELEMENTS FOR PROFESSIONAL VIDEO SHOOTING

There is a detailed shooting phase in the background of video content. Details such as the shooting process that goes simultaneously with editing, the quality of the camera, and the experience of the team are among the factors that affect the quality of these stages.

The must-have elements for professional video shooting are the following;

Camera selection,
Lens selection,
Correct lighting,
Audio recording,
Stabilizer and Tripod,
Drone use,
Post-Production tools.

Paying attention to these details while producing video content helps to see the value of the product to be created.

Professional Video Shooting